Monday, April 6, 2020  |  3:45pm - 5:00pm 



From life sentence to best-selling author and motivational speaker 

Damon West, M.S. Criminal Justice, is a motivational speaker and best-selling co-author (with best-selling author and motivational speaker Jon Gordon) of The Coffee Bean: A simple Lesson to Create Positive Change. His first book and autobiography, The Change Agent: How a Former College QB Sentenced to Life in Prison Transformed His World, was published just three years after his release from a Texas maximum-security prison. 

Sentenced to 65 years in a Texas prison, Damon West once had it all. He came from a great family, in a home full of God, love, support, and opportunities to reach any goal. A natural born leader, an athlete with good looks and charm, he appeared to be the all-American kid pursuing his dreams. 

Underneath this facade, however, was an addict in the early stages of disease. After suffering childhood sexual abuse by a babysitter at the age of nine, Damon began putting chemicals into his body to alter the way he felt. 

Damon’s career as a Division 1 quarterback at the University of North Texas came to a premature end after suffering an injury. After graduation, he worked in the United States Congress, was a national fundraiser on a U.S. Presidential campaign and eventually trained to be a stockbroker for United Bank of Switzerland (UBS). One day at UBS, he was introduced to methamphetamines; he became instantly hooked—and the lives of so many innocent people would forever be changed by the choices he made to feed his meth habit. 


After a fateful discussion during his incarceration with a seasoned inmate, Damon had a spiritual awakening. He learned that, like a coffee bean changing with the application of heat and pressure, he was capable of changing the environment around him. Armed with a program of recovery, a renewed faith, and a second chance at life, Damon emerged from over seven years of prison a changed man. 

Today, Damon lives a life of recovery and service, going to meetings and sharing his story all over the country with schools, church’s, athletic teams, corporations, conferences and inside correctional facilities. Over the past few years, he has shared the Coffee Bean lesson with dozens of college football teams and countless schools and businesses. His #coffeebeans message has inspired thousands, winning him the Service to Mankind Award in 2017. He works as a legal assistant for the Provost Umphrey Law Firm in Beaumont, Texas and recently earned his master’s degree in Criminal Justice, from Lamar University. 

Damon’s story has been featured both nationally and globally. His second book, The Coffee Bean, co-authored with best-selling author Jon Gordon, became an instant best-seller. Damon is passionate about the Coffee Bean message, and loves sharing how it changed his life and how it can change yours, too. 

Join us at the Opening Session to hear Damon West share his inspiring story and insights about success , including:


  • Servant Leadership: The Secret To Life

  • Overcoming Adversity: The Damon West Story

  • Core Values of Your Team: Inspire to Your Full Potential

  • Position Determines Perspective: The Healthy Student